Where to shop for YG merchandise: Insadong, Myeong-dong or Hapjeong
Choose a TheSameE branch that fits your day in Seoul. Insadong, Myeong-dong and Hapjeong each have a YG merchandise shop, with different locations and listed hours.
Where to shop for YG merchandise: Insadong, Myeong-dong or Hapjeong
AI-generated illustration, not a photograph of a TheSameE branch, its products or its stock.
For YG merchandise, choose the Seoul TheSameE branch that fits your day. Try the Insadong branch while exploring Insadong, the Myeong-dong branch on a shopping day, or the Hapjeong MD shop if you are already heading that way.[1]
There is no need to turn all three into a citywide route. If you want a particular item, ask about stock first and choose one shop.
Insadong: the third floor of Anyoung Insadong
TheSameE Insadong is on the third floor of Anyoung Insadong. Korea Tourism Organization describes it as a shop selling official YG artist merchandise and lists its hours as 10:30–20:00.[1][2]
Ktown4u Insadong is also listed on the third floor of the same building, making it another option if you want albums from other agencies. Its listed hours are 12:00–20:00, so plan for noon or later if you want to visit both. These are separate shops; look for each one’s sign on the building directory.[3]
Myeong-dong: a fourth-floor stop on a shopping day
TheSameE Myeong-dong is at 60 Myeongdong-gil, on the fourth floor. Its public branch profile lists 10:30–20:30.[1][4]
Consider this branch if you are already planning to shop in Myeong-dong. Save the floor along with the address. If a lucky draw or purchase benefit is the reason for going, read the dates and conditions in a new event announcement. The benefits in the 2024 opening announcement belonged to that event.[7]
Hapjeong: the basement MD shop
YG SELECT lists the Hapjeong TheSameE MD shop at B1, 6-3 Huiujeong-ro 1-gil. Seoul Tourism Organization’s July 2026 guide gives TheSameE’s hours as 10:30–20:00.[1][5]
Renovation and reopening plans for this branch were announced in March 2026. If you also want to use the café, ask the shop whether it is operating rather than choosing a place to rest based only on old café reviews.[6]
If you have a particular product in mind
For albums, have the artist name and version ready; for merchandise, use the product name or a photo. Offline branches may have different stock and prices from online product pages. If a photocard or gift matters to you, ask which conditions apply at that branch before paying.
If you want to browse without buying, ask the branch about visiting. The public shop information does not specify an admission fee or minimum purchase. Fan signings and pop-ups have their own dates and participation conditions, separate from an ordinary shop visit.[1][4][5][8]
Addresses to save
• Insadong: Third floor, Anyoung Insadong, 49 Insadong-gil, Jongno-gu, Seoul · Korea Tourism Organization lists 10:30–20:00
• Myeong-dong: Fourth floor, 60 Myeongdong-gil, Jung-gu, Seoul · Branch profile lists 10:30–20:30
• Hapjeong: B1, 6-3 Huiujeong-ro 1-gil, Mapo-gu, Seoul · Seoul Tourism Organization lists 10:30–20:00
These hours come from material checked on October 8, 2026. Check with the branch for changes on your visit date. If you use a wheelchair or stroller, also ask whether you can get from the street to the shop without stairs.
Even in Hapjeong, the public shop is your destination. Follow its visitor guidance rather than waiting for artists at work entrances.
Image credits
• yg-generated-cover: AI-generated · FLUX.1 [schnell] · original private generation and crop · not a venue photograph · generator · model · model license
Sources
• [1] YG SELECT store directory
• [2] TheSameE Insadong: Korea Tourism Organization guide
• [3] Ktown4u store guide
• [4] TheSameE Myeong-dong public profile
• [5] TheSameE: Seoul Tourism Organization guide
• [6] TheSameE renovation announcement on YG LIFE