Albums and merchandise at COEX: a visit to Ktown4u
Start with the permanent second-floor shop at Ktown4u COEX for albums and merchandise. Dance or vocal classes at the Academy and fourth-floor pop-ups need their own arrangements.
Albums and merchandise at COEX: a visit to Ktown4u
AI-generated illustration, not a photograph of Ktown4u COEX, its café, Academy or actual products.
For albums and merchandise from a range of K-pop artists, consider Ktown4u COEX. SQUARE, the permanent shop on the second floor of COEX Artium, sells albums, merchandise and magazines.[1][2]
For a first visit, plan around the second-floor shop. If you want to try dance or vocal lessons, look separately into the third-floor Academy’s classes. For a particular pop-up, read the fourth-floor event announcement.
Save the album version as well as the name
Keep the album name and version, or a merchandise photo, on your phone. It helps when looking for an item or asking staff. If photocards or a lucky draw matter to you, ask which conditions apply to that product that day before paying.
Korea Tourism Organization lists general admission as free. Products and drinks cost money, and Academy classes have separate fees.[5] Set your budget according to whether you want to browse or look for a specific item to buy.
If you are visiting for a release event or promotion, read the queue, entry and purchase conditions as well as the shop’s opening hours. Arrangements may vary by event.[1]
Classes at the third-floor Academy
The third floor is an Academy for students and consultation clients. It is not a space to wander through as you would a shop, so inquire about a class or consultation first.[2]
Decide whether you want dance or vocal lessons and give the Academy your travel dates. Ask whether a session suits beginners, which language it uses, and about the price, registration and cancellation conditions. You can find information on the official Academy website. Its contact details are academy@ktown4u.com and +82 2 552 9602.[3]
Sources differ on the opening hours. The branch guide and Seoul Tourism Organization list 12:00–22:00, while the English FAQ gives 12:00–21:00. Confirm your appointment time with the Academy, especially for a late class or consultation.[1][2][3]
Choose a pop-up that fits your travel dates
SPACE on the fourth floor hosts events on specific dates. Its general listed hours are 11:00–20:00, but event announcements determine which programs you can see.[1][2]
For example, the i-dle pop-up was advertised for July 7–13, 2026. The screens and message area in photographs from that period should not be treated as a permanent exhibition you can still visit.[4]
When you find a new pop-up, check the branch and dates, then read any booking or purchase requirements. Look for a separate announcement if you want to know whether the artist will attend. If there is no suitable event, you can simply plan to shop on the second floor.
Look for the Artium, not just COEX
Save COEX Artium as your destination. The operator’s directions mention the gate between Samseong Station Exits 5 and 6, Millennium Square, the stairs beside Starbucks and the building on the right. Use the signs on site as you make your way there.[1]
If you need to avoid stairs, ask ahead about the entrance and elevator route. Those directions alone do not establish a step-free connection. Use the Ktown4u COEX branch guide rather than old SMTOWN COEX visit reviews.
• Address: COEX Artium, floors 2–4, 513 Yeongdong-daero, Gangnam-gu, Seoul
• Second-floor shop: 11:00–20:00
• Third-floor Academy: Confirm your class or consultation appointment time
• Fourth-floor event space: General listed hours 11:00–20:00; hours and entry conditions vary by event
This operating information comes from material checked on October 8, 2026. Before visiting, read the branch guide and the announcement for your chosen event again. Ask permission before photographing classes or exhibits, and keep out of staff areas.
Official information
• [1] Ktown4u COEX branch guide
• [2] Ktown4u COEX
• [3] English FAQ — Academy operating hours (expanded answer)
• [4] i-dle pop-up notice — July 7–13, 2026
• [5] Ktown4u COEX — fees and floor roles
Image credits
• coex-generated-cover: AI-generated · FLUX.1 [schnell] · original private generation and crop · not a venue photograph · generator · model · model license